Top 5 Beauty Retail Apps Performance in Serbia, Q1 2022

In Q1 2022, the performance of the top 5 beauty retail apps in Serbia displayed a mix of download trends. The data, sourced from Sensor Tower, offers insights into the weekly downloads for these apps.

SUGAR Cosmetics: Shop Makeup saw fluctuating weekly downloads throughout the quarter. Starting at 132 downloads in the last week of December 2021, the app experienced a dip to 40 downloads by mid-January, followed by a rise to 119 downloads in the week of March 21. The quarter ended with 117 downloads in the final week of March.

Golden Beauty Shop also exhibited variability in weekly downloads. The app began the quarter with 65 downloads, peaked at 151 downloads in the first week of January, and then saw a decline to single digits by the end of March, with just 9 downloads in the last week.

Think Dirty demonstrated a more pronounced fluctuation in its weekly downloads. Starting at 8 downloads in the last week of December, the app quickly rose to 138 downloads by mid-January. However, it experienced a significant drop to 13 downloads by the end of March.

Cosmetics maintained a steadier trend compared to others. The app started at 79 downloads in the last week of December, saw a peak of 92 downloads in late January, and ended the quarter with a slight decline to 25 downloads in the final week of March.

BEAUTY BAY had relatively low and stable weekly downloads. Beginning with 19 downloads in the last week of December, the app's downloads fluctuated slightly, peaking at 34 in the first week of January and ending the quarter with 15 downloads in the last week of March.

For more detailed insights and trends, visit Sensor Tower.